Another app nobody will open? Or a text every phone already knows how to read?
Construction ranks last among major industries for technology adoption -- not because workers resist technology, but because most workplace tools require a download, an account, and training nobody has time to give.
Why apps don't reach the crew
Frontline worker adoption of app-based workplace tools
Only around 40% -- most deployed workforce apps never reach most of the crew
[GoHappy]Construction's rank for technological competence
Last (10th) of 10 industries surveyed
[Yooz survey, via Construction Dive]Formal tech training construction workers receive
Just 20% get IT-department training; only 4% get HR-provided training
[Yooz survey, via Construction Dive]The pattern underneath these numbers: construction crews aren't under-equipped with phones -- nearly everyone has one -- they're under-supported on how to use new software, and turnover means whatever training happens rarely sticks. An app with a download, an account, and a password is, in practice, an app most of the crew never opens.
Safety Talk TV skips all of it. No app to download, no account to create, no password to reset. Every safety talk video arrives as a text, to the phone each worker already carries and already knows how to use -- read by 98% of recipients within minutes. If a crew member can receive a text message, they're fully onboarded. Day one.